An experienced extension of your app team.
Brass Finch works on retainer, alongside the people already responsible for growing the business.
The work starts with the problem you brought us. It does not stop there.
Start with what matters most.
Teams come to Brass Finch with a real need: increase App Store visibility, improve listing conversion, make Apple Ads work harder, understand why users are not converting, or bring more people back.
We begin by understanding the business behind that question: your customer, product, data, acquisition mix, team, and the work already underway.
That lets us distinguish between the stated problem and the opportunity most likely to improve the business. Sometimes they are the same. Sometimes they are not.
Prioritize the work worth doing.
We do not arrive with a fixed checklist or a predetermined number of tests.
Together, we turn what we learn into a clear roadmap: what to address first, why it matters, who needs to be involved, and how we will know whether it worked.
The roadmap is designed to be useful inside a real business. It accounts for competing priorities, available resources, and the practical work required to get an idea from recommendation to launch.
Work alongside your team.
Brass Finch is not a handoff-and-disappear firm.
We work with the people already close to the product and customer: product, design, engineering, lifecycle, analytics, and leadership. We help bring the right questions and context into the conversation, then stay involved as the work moves forward.
When another team or agency manages Meta, Google, or other paid media, we do not duplicate their work. We make the handoff between paid acquisition and the store experience stronger: aligning the audience and message with what users see when they arrive in the App Store or Google Play, and using the results to inform what each team does next.
Learn, adjust, and keep moving.
The first piece of work should make the next one smarter.
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We measure what changed, share what we learned, and use that to decide where to focus next. That may mean refining the original work, taking on the next constraint, or bringing a broader opportunity to the team.
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This is why Brass Finch works on retainer rather than one-off projects. Growth work is not a deck, a keyword list, or a single test. It is an ongoing process of making better decisions as you learn.
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Every engagement has a three-month minimum commitment. That gives us enough time to understand the business, implement meaningful work, and learn from the results.
What you can expect.
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Clear priorities, not a long list of disconnected recommendations.
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Senior app expertise that works with your team rather than around it.
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Honest judgment about what is worth doing now, what can wait, and where the bigger opportunity may be.
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Work that connects App Store Optimization, Apple Ads, conversion, and retention to the business outcome you are trying to create.