App Store Optimization that connects to the rest of your growth strategy.
ASO is often where clients start with Brass Finch. It is rarely where the conversation ends.
We help consumer apps improve how they are found and chosen in the App Store and Google Play, then connect that work to the acquisition, conversion, and retention strategy around it.
ASO is more than keywords.
Your store listing affects every acquisition channel.
A user may arrive from Apple Search Ads, Meta, Google, an influencer, press coverage, or a referral. Before they install, they still need to understand why your app is worth downloading.
That makes the App Store and Google Play listing part of your conversion funnel, not a separate organic channel.
Brass Finch works alongside your paid-media team to make that connection stronger. We bring the store and app perspective: what users see after they click, where messaging breaks down, which audiences need a different product-page experience, and what to test next.
We manage Apple Ads directly. For Meta, Google, and other paid channels, we partner with the team already running them so acquisition and store conversion are working toward the same outcome.
Keywords and screenshots are where many ASO programs start and stop. They are not the whole job.
The App Store and Google Play are dedicated brand and editorial channels. The way a social team uses its channels to tell a product story, we use the stores to make sure customers can find, understand, and choose your app.
The work includes:
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Search and category visibility
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Keyword, metadata, and category strategy
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Store listing messaging, screenshots, video, and creative strategy
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Localization
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Custom Product Pages and Google Play custom store listings
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In-app events, promotional content, and editorial featuring
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Ratings and reviews
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Testing and measurement
Platform features and merchandising opportunities are not nice-to-haves. We make sure teams use the tools available to them, pursue opportunities to be featured, and learn from what happens. For one client portfolio, that meant going from zero features to five in one week.
The goal is not a better keyword report. It is a store presence that tells the right story, reaches the right customers, and supports the business you are trying to build.
The question is not “How do we rank higher?”
We do not judge a keyword by its popularity score, rank, or install volume alone.
We look at what happens downstream: whether the people who find you through that keyword install, start a trial, subscribe, retain, and ultimately become valuable customers.
The question is: what is stopping the right users from finding, understanding, and choosing this app?
Sometimes the answer is visibility. Sometimes it is a listing that does not communicate the product clearly enough. Sometimes paid traffic is landing on a generic page built for no one in particular.
And sometimes the store is doing its job, but the larger opportunity is further downstream: onboarding, a paywall, or the journey after someone leaves.
We will tell you where we see it.
What working with Brass Finch looks like.
Every engagement begins with the business you are trying to grow, not a pre-set ASO checklist.
We look at your app, store presence, customer, data, current acquisition mix, and the work already underway. Then we prioritize the opportunities most likely to make a meaningful difference.
From there, we work as an experienced extension of your app team:
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Build the strategy and roadmap
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Bring cross-functional teams into the right conversations
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Create, test, and refine store assets and experiments
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Connect learnings across organic acquisition, Apple Ads, conversion, and retention
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Measure what changed and decide what should happen next
All Brass Finch engagements are retainers with a three-month minimum commitment. That gives the work enough time to move from diagnosis to implementation and learning.
Built for teams that want more than a keyword vendor.
Brass Finch brings 20+ years of experience across web, mobile, and apps, including building a new acquisition channel from $0 to $175M in incremental U.S. revenue in under two years.
Clients come to us for ASO because it is a clear place to start.
They stay because we help them see the broader growth opportunity and focus their team on work that improves the business.