Solutions
About the founder
Nicole Weiss is the founder of Brass Finch and an executive marketer with over 20 years leading growth across apps, retail, and omnichannel experiences.
Â
She’s built organic and conversion programs that delivered over $175M in revenue at Audible, scaled Macy’s known user base by 500x, and launched industry-first innovations in App Store optimization, AI, AR, and mobile retail strategy.
What sets Nicole apart? She brings structure where it doesn’t exist—translating complexity into clear, actionable plans. Whether supporting a full team or stepping in as a fractional leader, she helps brands cut through chaos, align around the right priorities, and build systems that scale.
Â
From lifecycle messaging to in-app onboarding, tech selection to testing frameworks, Nicole turns strategy into performance—and assumptions into proof.
Â
She founded Brass Finch to help brands grow with more clarity, more confidence, and less guesswork.