Frequently Asked Questions

Brass Finch helps consumer app companies acquire, convert, and retain more customers through App Store Optimization, in-app conversion, lifecycle marketing, retention, re-engagement, and Apple Ads.

Brass Finch manages Apple Ads.We do not offer broader paid-media management, including Meta, Google, or social media.

Yes.We work on the parts of the app journey that affect growth after someone finds your app: onboarding, first-time-user experience, paywalls, subscription conversion, lifecycle marketing, retention, and re-engagement.

All Brass Finch engagements are retainers, with a three-month minimum commitment.That gives us enough time to understand the business, identify the right opportunities, implement the work, and learn from the results.

Brass Finch helps consumer app companies acquire, convert, and retain more customers through App Store Optimization, in-app conversion, lifecycle marketing, retention, re-engagement, and Apple Ads.

App Store Optimization is the work of improving how an app is discovered and converts in the App Store and Google Play.That can include keyword strategy, metadata, creative strategy, listing conversion, ratings and reviews, localization, and testing.

Both.The right approach is not always the same across platforms. We look at each one separately when the data or customer behavior calls for it.

Brass Finch manages Apple Ads.We do not offer broader paid-media management, including Meta, Google, or social media.

Yes.Apple Ads is closely connected to the App Store experience, including keyword strategy and App Store and Google Play listing conversion. We can own Apple Ads while another partner manages your broader paid-media program.

Yes.We work on the parts of the app journey that affect growth after someone finds your app: onboarding, first-time-user experience, paywalls, subscription conversion, lifecycle marketing, retention, and re-engagement.

Yes. Subscription growth is a major part of our work.We help teams understand where users are dropping off, improve conversion, and build journeys that give the right users a reason to stay.

Yes.The right growth strategy depends on the business model. We work with consumer app companies and tailor the work around what the business is trying to achieve.

No.We will deliver the work we are hired to do. We will also tell you if we see a larger opportunity that may have a greater impact on the business.

All Brass Finch engagements are retainers, with a three-month minimum commitment.That gives us enough time to understand the business, identify the right opportunities, implement the work, and learn from the results.

Brass Finch works with consumer app companies that want senior app expertise without building the full team in-house.We are most useful when a team wants a partner who can work across acquisition, conversion, and retention rather than treat each as a separate problem.

Start by telling us what you are trying to solve.We will talk through the business, the current challenge, and whether Brass Finch is the right fit.

ASO includes improving discoverability and conversion in the App Store and Google Play. Depending on the app and the opportunity, that can include keyword strategy, metadata, listing creative, ratings and reviews, localization, testing, custom product pages, and platform-specific merchandising opportunities.

Yes. We work across iOS and Android, while recognizing that the platforms, customer behavior, and opportunities are not identical.

Yes. Apple Ads is closely tied to App Store strategy and listing conversion, which makes it a natural part of our work.

No. Brass Finch does not run broader paid-media programs. We work alongside the team or agency that does, helping connect paid acquisition to the App Store and Google Play experience.

Yes. Paid acquisition is more effective when the ad message, audience, and store experience reinforce one another. We help paid-media partners identify and improve the store-side part of that journey.

Yes. ASO is often the starting point, but Brass Finch also works across onboarding, paywalls, lifecycle marketing, retention, and re-engagement when those are the areas most likely to improve the business.