Question 1

What does Brass Finch do?

Accepted Answer

Brass Finch helps consumer app companies acquire, convert, and retain more customers through App Store Optimization, in-app conversion, lifecycle marketing, retention, re-engagement, and Apple Ads.

Question 2

Do you manage paid media?

Accepted Answer

Brass Finch manages Apple Ads.We do not offer broader paid-media management, including Meta, Google, or social media.

Question 3

Can you help beyond the App Store?

Accepted Answer

Yes.We work on the parts of the app journey that affect growth after someone finds your app: onboarding, first-time-user experience, paywalls, subscription conversion, lifecycle marketing, retention, and re-engagement.

Question 4

What does an engagement look like?

Accepted Answer

All Brass Finch engagements are retainers, with a three-month minimum commitment.That gives us enough time to understand the business, identify the right opportunities, implement the work, and learn from the results.

Question 5

What does Brass Finch do?

Accepted Answer

Brass Finch helps consumer app companies acquire, convert, and retain more customers through App Store Optimization, in-app conversion, lifecycle marketing, retention, re-engagement, and Apple Ads.

Question 6

What is App Store Optimization?

Accepted Answer

App Store Optimization is the work of improving how an app is discovered and converts in the App Store and Google Play.That can include keyword strategy, metadata, creative strategy, listing conversion, ratings and reviews, localization, and testing.

Question 7

Do you work with iOS, Android, or both?

Accepted Answer

Both.The right approach is not always the same across platforms. We look at each one separately when the data or customer behavior calls for it.

Question 8

Do you manage paid media?

Accepted Answer

Brass Finch manages Apple Ads.We do not offer broader paid-media management, including Meta, Google, or social media.

Question 9

Can you help with Apple Ads if another agency runs our paid media?

Accepted Answer

Yes.Apple Ads is closely connected to the App Store experience, including keyword strategy and App Store and Google Play listing conversion. We can own Apple Ads while another partner manages your broader paid-media program.

Question 10

Can you help beyond the App Store?

Accepted Answer

Yes.We work on the parts of the app journey that affect growth after someone finds your app: onboarding, first-time-user experience, paywalls, subscription conversion, lifecycle marketing, retention, and re-engagement.

Question 11

Do you help with subscription apps?

Accepted Answer

Yes. Subscription growth is a major part of our work.We help teams understand where users are dropping off, improve conversion, and build journeys that give the right users a reason to stay.

Question 12

Do you work with non-subscription apps?

Accepted Answer

Yes.The right growth strategy depends on the business model. We work with consumer app companies and tailor the work around what the business is trying to achieve.

Question 13

Do you only work on projects you were hired for?

Accepted Answer

No.We will deliver the work we are hired to do. We will also tell you if we see a larger opportunity that may have a greater impact on the business.

Question 14

What does an engagement look like?

Accepted Answer

All Brass Finch engagements are retainers, with a three-month minimum commitment.That gives us enough time to understand the business, identify the right opportunities, implement the work, and learn from the results.

Question 15

Who do you work with?

Accepted Answer

Brass Finch works with consumer app companies that want senior app expertise without building the full team in-house.We are most useful when a team wants a partner who can work across acquisition, conversion, and retention rather than treat each as a separate problem.

Question 16

How do we get started?

Accepted Answer

Start by telling us what you are trying to solve.We will talk through the business, the current challenge, and whether Brass Finch is the right fit.

Question 17

What does App Store Optimization include?

Accepted Answer

ASO includes improving discoverability and conversion in the App Store and Google Play. Depending on the app and the opportunity, that can include keyword strategy, metadata, listing creative, ratings and reviews, localization, testing, custom product pages, and platform-specific merchandising opportunities.

Question 18

Do you work with both the App Store and Google Play?

Accepted Answer

Yes. We work across iOS and Android, while recognizing that the platforms, customer behavior, and opportunities are not identical.

Question 19

Do you manage Apple Search Ads?

Accepted Answer

Yes. Apple Ads is closely tied to App Store strategy and listing conversion, which makes it a natural part of our work.

Question 20

Do you manage Meta, Google, or social-media advertising?

Accepted Answer

No. Brass Finch does not run broader paid-media programs. We work alongside the team or agency that does, helping connect paid acquisition to the App Store and Google Play experience.

Question 21

Can ASO help if we already have a paid-media agency?

Accepted Answer

Yes. Paid acquisition is more effective when the ad message, audience, and store experience reinforce one another. We help paid-media partners identify and improve the store-side part of that journey.

Question 22

Can you help beyond ASO?

Accepted Answer

Yes. ASO is often the starting point, but Brass Finch also works across onboarding, paywalls, lifecycle marketing, retention, and re-engagement when those are the areas most likely to improve the business.

Frequently Asked Questions

What does Brass Finch do?

Do you manage paid media?

Can you help beyond the App Store?

What does an engagement look like?

What does Brass Finch do?

What is App Store Optimization?

Do you work with iOS, Android, or both?

Do you manage paid media?

Can you help with Apple Ads if another agency runs our paid media?

Can you help beyond the App Store?

Do you help with subscription apps?

Do you work with non-subscription apps?

Do you only work on projects you were hired for?

What does an engagement look like?

Who do you work with?

How do we get started?

What does App Store Optimization include?

Do you work with both the App Store and Google Play?

Do you manage Apple Search Ads?

Do you manage Meta, Google, or social-media advertising?

Can ASO help if we already have a paid-media agency?

Can you help beyond ASO?